About the Program
We’ll review 20 of the key online marketing factors that drive phone calls from prospective clients to your law firm. We’ll review what each factor is and then show you how to measure them using free tools from across the web. Finally, I’ll cover how to improve your performance in each of these factors, should you find yourself lagging behind your competitors.
Conrad Saam runs Atticus Marketing – an agency that does nothing but search for the legal industry. Prior to going the agency route, Conrad was in-house – running marketing for Urbanspoon and Avvo. Where he oversaw each company’s search engine marketing, search engine optimization, social media, email and web analytics initiatives. He is a columnist for Search Engine Land, speaks regularly on Online Marketing, Search Engine Optimization, and Reputation Management, and has been featured in publications including USA Today, the New York Times and The San Jose Mercury News. He tweets, @conradsaam.