Super Marketing Conference 2014: Building Relationships to Build Business

The conference materials are now accessible on Blackboard, here, using login ALS-Super14 and password suffolk12. On the following page, you’ll find “Super Marketing IV” under “My Courses” in the upper right side of the screen. The materials will then be accessible via the menu on the left.

 

ABOUT THE CONFERENCE

Every law firm wants more business. Every day there’s a new-fangled marketing technique devised; and, many lawyers bounce from trend to trend, looking for that magic bullet. In the search for the ‘next big thing’, what often gets left behind are foundational marketing concepts. And, no matter how hard you work to source business, online and/or offline, you’ll never get anywhere until you can build relationships with your clients and other referral sources.

The conference features nationally prominent speakers from across North America, who will address the many ways by which attorneys can effectuate lasting and mutually-beneficial relationships with their clients and colleagues.

WATCH AND LEARN

  • How cloud tools can supplement and advance your marketing strategy
  • How to navigate the intersection of search engine optimization and social engagement
  • How to deal with the proliferation and rise to prominence of online reviews
  • How to leverage email, social media and the social web to develop meaningful relationships

S C H E D U L E / A G E N D A

8:30  |    REGISTRATION

Continental Breakfast sponsored by Clio
Served till 10:00 a.m. 

10:00 |   WELCOME AND INTRODUCTIONS

Heidi Alexander and Jared Correia | LOMAP

10:10 |   KEYNOTE ADDRESS: DELIVERING A CLOUD EXPERIENCE

Jack Newton | Clio

11:00 |   THE OUTRIGHT LIES AND ABSOLUTE TRUTHS OF RELATIONSHIP MARKETING ON THE WEB

PANELISTS:
Conrad Saam | Mockingbird Marketing
Gyi Tsakalakis | AttorneySync
Leigh McMillan | Avvo, Inc.

12:30 |   LUNCHEON ADDRESS | SPONSORED BY FINDLAW

Online Search and Your Law Firm
Jim Schonrock | FindLaw

1:30   |   CONCURRENT BREAKOUT SESSIONS

How to be Successful at Networking
Marguerite Fletcher, Esq. | Fletcher Legal Consulting

Email Marketing: Simple Strategies for Success
Heather Jackson | Constant Contact

Nuturing Relationships Online: Effective Networking Impacts Your Visibility on the Web, Too
Gyi Tsakalakis | AttorneySync

2:15   |   REFRESHMENT BREAK WITH THE EXHIBITORS | SPONSORED BY AVVO

2:45   |   CONCURRENT BREAKOUT SESSIONS

Marketing on a Budget
Amy Danziger Shapiro | Education Navigation

Tacking Review Sites
David Morris, Esq. | TripAdvisor

Analytics: Your Firm’s Online Marketing Scoreboard
Conrad Saam | Mockingbird Marketing
Leigh McMillan | Avvo, Inc.

3:30   |   QUICK TIPS WITH THE EXPERTS

MODERATOR
Damian Turco | MA Bar Association

PANELISTS
Marguerite Fletcher, David Morris, Gyi Tsakalakis, Amy Danziger Shapiro, Heather Jackson, Conrad Saam, Leigh McMillan, Jack Newton and Jim Schonrock

4:30   |   CONCLUDE

G E N E R A L   I N F O

Date  Thursday, June 05, 2014

Tuition $150/$100 for Suffolk Alumni, members of the Massachusetts and Chicago Bar, LOMAP and attorneys admitted to the bar after 2013.

Walk-Ins Please call 617.573.8627 to confirm space availability.

Refunds There is a $25.00 cancellation fee for those who cancel by Wednesday, June 4, 2014. There will be no refunds given after this date. Please call 617.305.1655 or email pmcclary@suffolk.edu.

Location Suffolk University Law School, 120 Tremont St., Boston, MA

Credit There will be no CLE credit for this conference.

Special Needs If you have special needs addressed by the Americans with Disabilities Act, please notify us as soon as possible.

SPONSORED BY

LOMAP
Center for Advanced Legal Studies
Avvo
Chicago Bar Association
Clio
Massachusetts Bar Association
Thomson Reuters
Social Law Library
Lawducate
Mockingbird Marketing
AttorneySync
Fletcher Legal Consulting
Education Navigation
Constant Contact
TripAdvisor
Starting Out Solo
Solo Practice University
New Hampshire Bar Association
ALA Boston
Women’s Bar Association
Massachusetts chapter of the National Academy of Elder Law Attorneys (NAELA)
Massachusetts Association of Hispanic Attorneys
Franklin County Bar Association
Essex County Bar Association
Greater Lynn Bar Association
Massachusetts Lawyers Weekly
Boston Bar Association
Massachusetts Association of Women Lawyers
Massachusetts LGBTQ Bar Association
Legal Talk Network
South Asian Bar Association of Greater Boston
Institute on Law Practice Technology & Innovation
Trebuchet
The Girl’s Guide to Law School
Law School Toolbox

MEDIA SPONSORS:

Attorney at Work
InsideLegal
Institute on Law Practice Technology & Innovation