Third Annual Super Marketing Conference


Every lawyer and law firm is seeking after the holy grail: an effective marketing campaign for client generation. In 2013, that marketing campaign is incomplete without a significant web component.

When it comes to web marketing, there’s a difference between doing it, and doing it well.

Whether you’re just getting started marketing online, or are already doing so, and are hopeful of improving your posture in the marketplace, this third annual edition of Massachusetts’ Super Marketing Conference provided you unprecedented access to national legal marketing experts, who shared their best tips and tricks for reaching referral sources and converting potential clients via the internet.

New England’s premier legal marketing conference was the source for the best advice for marketing your practice on the web, and a uniquely effective opportunity for networking with your colleagues.

View the full conference agenda.

Find tweets with the hashtag: #LHLM

Conference Materials

Conference materials are accessible on Blackboard, here, using login ALS-Mktg and password suffolk34. On the next page, click on the course name “Accelerate Your Marketing” in “My Courses” box (upper right side of screen).  Use the buttons on the left to access course materials and other information.


Mark Britton (Founder and CEO, Avvo)

Gabriel Cheong (Owner, Infinity Law Group)

Todd Curtlett (Senior Client Development Consultant, Legal Marketing, FindLaw)

Beth Cuzzone (Director of Client Services and Business Development, Goulston & Storrs)

Kirsten Lovett (Principal, Forward Legal Marketing)

Cynthia MacCausland (Principal, Law Offices of Cynthia E. MacCausland)

Stephen Seckler (Principal. Seckler Legal Coaching)

Amy Danziger Shapiro (Of Counsel/Marketing and Communications Director, Danziger, Shapiro & Leavitt, PC)

Lesley Ridge (Digital and Social Media Strategist)

James Ringrose (CEO, Real Cool TV Productions)

Morris Singer (Founder, Boston Expert Witness Group)

Damian Turco (Principal, Turco Legal)

Amy Ullman (Inbound Marketing Consultant, HubSpot)

David White (Principal, Breakstone, White & Gluck, PC)

Presented by


Center for Advanced Legal Studies at Suffolk University Law School


Massachusetts Bar Association

Sponsored by

Chicago Bar Association


Essex County Bar Association

Franklin County Bar Association

Hampshire County Bar Association

Institute on Law Practice Technology & Innovation

Massachusetts Lawyers Weekly

New Hampshire Bar Association

North Carolina Bar Association

Real Cool TV

Social Law Library

Starting Out Solo

Women’s Bar Association