June 4, 2015
Law firm marketing, in 2015, is a whole different ball of wax—especially compared to what it was, even five years ago. Before web-based marketing mastered the public consciousness, lawyers could ‘hang shingles’ and expect client traffic to commence; law firms could place advertisements in paper publications, without ever reconsidering self-publication alternatives; attorneys viewed websites as luxuries. The rise of the internet, most especially social media, has led to a sea change in the way in which professionals market their services. Traditional advertisements have morphed into two-way conversations; engagement is the new touchstone. Law firms no longer need to uncover publication sources, when blogs have become a standard medium in legal, and where the reach of those blogs can be expanded through leveraging social media accounts. The revised shopfront is an effective website, buttressed by a robust, continually expanding social presence. Time was, lawyers could count their marketing efforts on one hand; but, modern law firm marketing is a Hydra. The question is how to master the beast, and convert it into an efficient selling machine.
Each year, the Super Marketing Conference gathers together nationally prominent legal marketing experts who provide the latest tips and tricks for attorneys looking for an edge in a hypercompetitive environment.
Join the conversation with our social media hashtag: #LHLM.
10:30 A.M. – 11:00 A.M.
11:00 A.M. – 12:00 NOON
Top Tips for Marketing a New Law Practice Panel Discussion
Gabriel Cheong (moderator); Melissa Levine-Piro, Jeff Lally, Julie Tolek
1:30 P.M. – 2:45 P.M.
Online Law Firm Marketing Panel Discussion
Larry Port (moderator), Taylor TenBrook, Justin Kelsey
2:45 P.M. – 3:30 P.M.
Panel on Social Media
Heather Jackson, Constant Contact (moderator); Jennifer Irvine, Melissa Conner, Tori Santoro
3:30 P.M. – 4:00 P.M.
4:45 P.M. – 5:30 P.M.
Niche Marketing Panel Discussion
Kevin O’Keefe (moderator); Bob Young, Lisa Woodford
Juvenile Bar Association
LGBTQ Bar Association
Massachusetts Lawyers Weekly
Social Law Library
Starting Out Solo
Women’s Bar Association
Hampden County Bar Association
Women’s Bar Association
Boston Bar Association
Greater Lynn Bar Association
Massachusetts Employment Lawyers Association (MELA)
American Immigration Lawyers Association (AILA)
Solo Practice University
Attorney at Work
Massachusetts Bar Association
Massachusetts Collaborative Law Council
Franklin County Bar Association
South Asian Bar Association