Super Marketing Conference 2015: Social Media Strategies

June 4, 2015

Law firm marketing, in 2015, is a whole different ball of wax—especially compared to what it was, even five years ago. Before web-based marketing mastered the public consciousness, lawyers could ‘hang shingles’ and expect client traffic to commence; law firms could place advertisements in paper publications, without ever reconsidering self-publication alternatives; attorneys viewed websites as luxuries. The rise of the internet, most especially social media, has led to a sea change in the way in which professionals market their services. Traditional advertisements have morphed into two-way conversations; engagement is the new touchstone. Law firms no longer need to uncover publication sources, when blogs have become a standard medium in legal, and where the reach of those blogs can be expanded through leveraging social media accounts. The revised shopfront is an effective website, buttressed by a robust, continually expanding social presence. Time was, lawyers could count their marketing efforts on one hand; but, modern law firm marketing is a Hydra. The question is how to master the beast, and convert it into an efficient selling machine.

Each year, the Super Marketing Conference gathers together nationally prominent legal marketing experts who provide the latest tips and tricks for attorneys looking for an edge in a hypercompetitive environment.

Join the conversation with our social media hashtag: #LHLM.


9:00 A.M. – 9:45 A.M.
What Works and Doesn’t Work: Online Law Firm Marketing in 2015
Larry Port, Rocket Matter

9:45 A.M. – 10:30 A.M.
Surviving and Thriving in Social Media
Leigh McMillan (moderator), Avvo

10:30 A.M. – 11:00 A.M.
Networking Break

11:00 A.M. – 12:00 NOON
Top Tips for Marketing a New Law Practice Panel Discussion
Gabriel Cheong (moderator); Melissa Levine-Piro, Jeff Lally, Julie Tolek

12:00 NOON – 1:30 P.M.
Lunch (Sponsored by the ABA Law Practice Division)
Be Yourself, Everyone Else is Taken: Authenticity in the Digital Age
Ed Walters, Fastcase

1:30 P.M. – 2:45 P.M.
Online Law Firm Marketing Panel Discussion
Larry Port (moderator), Taylor TenBrook, Justin Kelsey

2:45 P.M. – 3:30 P.M.
Panel on Social Media
Heather Jackson, Constant Contact (moderator); Jennifer Irvine, Melissa Conner, Tori Santoro

3:30 P.M. – 4:00 P.M.
Networking Break

4:00 P.M. – 4:45 P.M.
How Blogging Will Help You Realize Your Dreams
Kevin O’Keefe, LexBlog

4:45 P.M. – 5:30 P.M.
Niche Marketing Panel Discussion
Kevin O’Keefe (moderator); Bob Young, Lisa Woodford


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